These may encompass typography, brand guidelines, style manuals, branded merchandise, marketing materials, digital assets, packaging design, brand photography, and narrative elements. Typography involves the arrangement of text to ensure it is legible, clear, and aesthetically pleasing. It plays a crucial role in expressing a brand’s tone and character, thereby enhancing brand recognition. Brand guidelines typically provide a detailed overview of visual elements and their appropriate usage, as well as the strategic work undertaken during the initial stages of the identity development process.